Mary TelariDigital Design Lead
| Vanity Fair Italia |
|
Design and evolution of the digital experience for Vanity Fair Italia, the go-to destination for celebrity culture, entertainment, and red-carpet storytelling. The project focused on building a responsive editorial platform capable of balancing breaking news, long-form profiles, fashion and beauty coverage, and audience engagement across desktop and mobile Alongside the product and editorial experience, I also contributed to the launch campaign for the new platform, developing both digital and print communication assets to support the rollout and reinforce the new visual identity. The campaign video featured at the beginning of this page was created as part of this launch initiative Year: 2017 Company: Condé Nast Role in the project: Product design, experience strategy, UX/UI direction, and launch campaign creative direction |
|
|
Editorial ecosystem & content strategyThe experience was designed to support fast-paced celebrity and entertainment coverage—film, music, television, and culture—alongside fashion and beauty from the red carpet, while preserving Vanity Fair’s editorial voice and visual drama A modular system enabled editors to surface daily stories, recurring franchises, and exclusive interviews with consistency across the homepage, article pages, and promotional modules 
Mobile-first experienceParticular attention was dedicated to mobile consumption patterns, optimizing navigation, typography, image behavior, and content hierarchy to create a seamless reading experience across devices The goal was to make visually rich editorial formats feel immersive and intuitive while improving accessibility to content and key user journeys 
Scalable templates & engagementArticle and gallery templates were designed as flexible content frameworks capable of adapting to different storytelling needs, from image-led narratives to in-depth editorial features Related-content modules, editorial recirculation, and discovery patterns were integrated to extend engagement and encourage deeper exploration within the Vanity Fair Italia ecosystem |
Contact meGet in touch mary.telari@gmail.com |
|