Mary TelariDigital Design Lead specializing in art direction and the design of scalable, mobile-first digital products.

 
 

I’m a Digital Design Lead with a strong foundation in art direction, creative cross-media visual communication and advanced digital product design expertise, honed over many years in digital agencies, such as DDB, and the past 10 years at Condé Nast.

I specialize in designing scalable experience ecosystems that connect content, platforms, and user journeys, with a focus on mobile-first and multi-media formats.

My approach combines strategic thinking and hands-on design, bringing together creative vision, product strategy, and execution to deliver impactful digital products, while leading multidisciplinary and international teams.

I began my career more than 20 years ago after earning a degree in Architecture from Politecnico di Milano and a Master’s degree in Multimedia Design. My early experiences helped me shape both a strong cross-media approach and a refined visual sensibility, influenced by working with fashion brands, such as Montclair and Henry Cotton’s.

I later moved into the advertising industry, joining DDB Milan as Digital Art Director, where I worked on integrated campaigns and digital projects for international clients such as Volkswagen, Nestlé, and Campari Group.

Since 2015, I’ve been working at Condé Nast, initially focusing on the design and evolution of editorial platforms for the Italian market across brands including Vogue, Vanity Fair, Wired, and GQ.

Over time, my role evolved toward product design and system thinking. Today, as a Product Design Lead within the Global Technology team, I lead an international cross-functional team shaping digital products at a global scale.

My current work focuses on designing scalable, mobile-first experience ecosystems that enhance editorial content discovery and user engagement. I’m also exploring AI-driven design workflows, integrating generative tools into concept development, prototyping, and content-driven experiences.

Specialities & Skills

  • Strategic Design
  • Product Thinking
  • UX/UI Design
  • Interaction Design
  • Design System
  • Visual Communication
  • Art Direction
  • Prototyping
  • Vibe Coding
  • Design Leadership
  • Team Management

Awards

Webby Awards — Vogue Met Gala Live Stream

Freccia d’Oro (No-Profit Category) — Save the Children / Emergency Campaign

NC Award — Best Holistic Campaign, Volkswagen Born with Experience

Experience

  • Product Design Lead — Condé Nast Global Technology

    2022 – Present

    Leading an international, cross-functional design team focused on the evolution of scalable, mobile-first digital products across all Condé Nast brands. Working on experience ecosystems that enhance content discovery, engagement, and immersive storytelling.

  • Senior Digital Designer — Condé Nast Italy

    2015 – 2022

    Designed and evolved editorial platforms for brands including Vogue, Vanity Fair, GQ, Wired, AD, and La Cucina Italiana. Worked on large-scale digital projects, special initiatives, and event platforms such as Wired Next Fest and PhotoVogue.

  • Senior Art Director — Liqid, digital agency

    2012 – 2015

    Creating user experience and interaction design for clients, such as Alfa Romeo, Indesit, Edison, UniSalute

  • Art Director / Digital Team Supervisor — Tribal DDB Milan

    2006 – 2011

    Led integrated campaigns and digital projects for international clients including Volkswagen, Nestlé, Campari Group, and Oviesse. Supervised the digital team and contributed to cross-media communication strategies.

  • Graphic Designer / Motion & Media Projects — Epson Italy

    2003 – 2005

    Worked across TV, digital, and print communication, including motion graphics and video content for Epson Meteo and satellite TV productions.

  • Art Director — Think S.p.A.

    2000 – 2002

    Led art direction and visual production for digital and print projects in the fashion and design sectors. Clients included Moncler, Marina Yachting, Henry Cotton’s, and Domus.

Education

  • Master at Politecnico Milano: Multimedia Design

    1999/2000

  • Degree in Architecture at Politecnico Milano (100/100)

    1999

  • Erasmus experience at Facultad de Bellas Artes Madrid, Spain

    1995/96

Contact me

Get in touch