Mary TelariDigital Design Lead specializing in art direction and the design of scalable, mobile-first digital products.

 
 

I’m a Digital Design Lead with a strong foundation in art direction, creative cross-media visual communication and advanced digital product design expertise, honed over many years in digital agencies, such as DDB, and the past 10 years at Condé Nast.

I specialize in designing scalable experience ecosystems that connect content, platforms, and user journeys, with a focus on mobile-first and multi-media formats.

My approach combines strategic thinking and hands-on design, bringing together creative vision, product strategy, and execution to deliver impactful digital products, while leading multidisciplinary and international teams.

I began my career more than 20 years ago after earning a degree in Architecture from Politecnico di Milano and a Master’s degree in Multimedia Design. My early experiences helped me shape both a strong cross-media approach and a refined visual sensibility, influenced by working with fashion brands, such as Montclair and Henry Cotton’s.

I later moved into the advertising industry, joining DDB Milan as Digital Art Director, where I worked on integrated campaigns and digital projects for international clients such as Volkswagen, Nestlé, and Campari Group.

Since 2015, I’ve been working at Condé Nast, initially focusing on the design and evolution of editorial platforms for the Italian market across brands including Vogue, Vanity Fair, Wired, and GQ.

Over time, my role evolved toward product design and system thinking. Today, as a Product Design Lead within the Global Technology team, I lead an international cross-functional team shaping digital products at a global scale.

My current work focuses on designing scalable, mobile-first experience ecosystems that enhance editorial content discovery and user engagement. I’m also exploring AI-driven design workflows, integrating generative tools into concept development, prototyping, and content-driven experiences.

Specialities & Skills

  • Strategic Design
  • Product Thinking
  • UX/UI Design
  • Interaction Design
  • Design System
  • Visual Communication
  • Art Direction
  • Prototyping
  • Vibe Coding
  • Design Leadership
  • Team Management

Awards

Webby Awards — Vogue Met Gala Live Stream

Freccia d’Oro (No-Profit Category) — Save the Children / Emergency Campaign

NC Award — Best Holistic Campaign, Volkswagen Born with Experience

Professional Experience

  • Product Design Lead — Condé Nast Global Technology

    2022 – Sep 2026

    • Led an international design team in defining and evolving digital experiences for brands such as Vogue, Vanity Fair, Wired and The New Yorker, across multiple markets.
    • Designed scalable, mobile-first editorial products focused on media formats and immersive storytelling, from AI-powered audio to live-stream experiences, improving content discoverability and user engagement — notably during major events such as the Met Gala.
    • Defined the digital experience for The New Yorker Festival, from promotion through ticket purchase, with a focus on the user journey and on building a simple, intuitive, integrated checkout flow.

  • Senior Product Designer — Condé Nast Italy

    2016 – 2021

    • Evolved the digital ecosystems of Condé Nast Italy’s leading brands, including Vanity Fair and Vogue, as well as the communities for photographers and emerging designers, centred on content uploads and selection by Vogue’s editors.
    • Conceived and developed a scalable events platform supporting more than 20 initiatives, both virtual and in-person — notably Wired Next Fest. The project integrated a web experience, a companion app supporting in-person events, including real-time translation of talks, and a promotional ecosystem spanning social media and digital advertising.

  • Senior Art Director — Liqid, digital agency

    2012 – 2015

    • Designed digital products and advertising experiences, from concept definition through rich-media execution, for major brands including Alfa Romeo, Edison, DeAgostini and UniSalute.

  • Senior Art Director / Digital Team Supervisor — Tribal DDB / DDB Milan, adv agency

    2006 – 2011

    • Conceived and developed digital products, online campaigns and social media activities for international clients, including Volkswagen, within integrated communication projects.
    • Designed showcase websites, communities, and contests for a range of clients, most notably Nestlé, working on brands including Nescafé and Motta.

  • Graphic Designer / Motion & Media Projects — Epson Italy

    2003 – 2005

    • Worked across TV, digital, and print communication, including motion graphics and video content for Epson Meteo and satellite TV productions.

Education

  • Master at Politecnico Milano: Multimedia Design

    1999/2000

  • Federico Faruffini Civic School of Art — evening classes, Sesto San Giovanni, Milan

    1996/2000

  • Degree in Architecture at Politecnico Milano (100/100)

    1999

  • Erasmus experience at Facultad de Bellas Artes Madrid, Spain

    1995/96

Contact me

Get in touch

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