Mary TelariDigital Design Lead
| Vogue Italia |
|
Design and evolution of the digital experience for Vogue Italia, one of the most influential global brands in fashion and culture. The project focused on building a scalable editorial ecosystem capable of balancing visual storytelling, content discoverability, audience engagement, and subscription goals across devices and touchpoints Year: 2016 Company: Condé Nast Role in the project: Product design, experience strategy, and UX/UI direction |
|
Editorial ecosystem & content strategyThe experience was designed to support a high volume of heterogeneous editorial content - runway coverage, beauty, photography, culture, and long-form features - while preserving the brand’s strong visual identity and editorial authority A modular and scalable system enabled editorial flexibility while maintaining consistency across homepage, articles, galleries, and promotional surfaces 
Mobile-first experienceParticular attention was dedicated to mobile consumption patterns, optimizing navigation, typography, image behavior, and content hierarchy to create a seamless reading experience across devices The goal was to make visually rich editorial formats feel immersive and intuitive while improving accessibility to content and key user journeys 
Scalable templates & engagementArticle and gallery templates were designed as flexible content frameworks capable of adapting to different storytelling needs, from image-led narratives to in-depth editorial features Related-content modules, editorial recirculation, and discovery patterns were integrated to extend engagement and encourage deeper exploration within the Vogue ecosystem |
Contact meGet in touch mary.telari@gmail.com |
|