Campaign site for the launch of the new Golf VI “Born with Experience”. Moving through a 3D space as if driving the car, visitors take part by answering questions and uploading images about their relationship with Golf. This built a community of Golf owners. Built entirely in Flash with Papervision3D.

Year: 2008

Agency: Tribal DDB / DDB Milan

Role in the project: Concept design, art direction, and graphic development

Awards: MediaStars Internet section — Special Star for graphic design. With the DDB group, NC Award — 3rd prize, Best Holistic Campaign