Mary TelariDigital Design Lead specializing in art direction and the design of scalable, mobile-first digital products.

 
 
Condé Nast. Immersive Storytelling

In recent years at Condé Nast, I've focused on one shared goal: turning the way editorial and media content is consumed into something immersive, continuous and engaging.

The starting point was a rich ecosystem of content — video, audio, images and articles — but often fragmented, with consumption patterns still tied to traditional logic. My work has been about rethinking these formats as part of a single, scalable narrative system, able to adapt to today's user behaviors, increasingly shaped by mobile-first patterns and social-native language.

The result: an ecosystem where the user doesn't merely consume content, but discovers it naturally and is guided through a continuous flow — intuitive, relevant, and designed to keep them engaged.

Year: 2023-2026

Company: Condé Nast

Role in the project: Lead — Product strategy and UX/UI design

Video & live streaming

On the video side, I helped evolve players and editorial formats, introducing high-engagement components such as full-screen layouts and live streaming to extend time spent and make iconic Condé Nast events—including the Met Gala and the Vanity Fair Oscar Party—feel more immersive.

Vertical video & stories

One of the most significant projects I've worked on in recent years is Visual Stories, where I helped define a new consumption model: a mobile-first, slide-based, interactive storytelling format that turns vertical content — images, video, and writing — into immersive experiences inspired by social platforms. Each slide can also link to the full article, giving readers a direct path to go deeper when they want to. The result: improved discovery and engagement.

Ecosystem of entry points

Once the format itself was defined, a new challenge emerged: how do we get people to actually discover it? Rather than relying on a single access point, we designed a Visual Story Ecosystem — multiple entry points, each tailored to a different context and placement, but all converging on the same modular format.

A carousel surfaces the full list of available stories; a single card acts as a lightweight entry point embedded directly within an article or homepage module; and an expanded ShowReel invites deeper exploration once a reader is already engaged. Together, these entry points meet people wherever they are in their journey, turning a single format into something genuinely discoverable across the whole site.

Visual Stories entry points Visual Stories entry points

Audio experience

In parallel, I worked on one of the first AI-driven project of Condé Nast: evolving the audio experience. Beyond designing proprietary players for podcasts and narrated content, I contributed to using AI to turn written articles into narrated versions, embedded directly inside the articles.

This expanded the audio inventory at scale and gave users a more relaxed way to consume content. The goal was to make listening a natural complement to reading, increasing listen time spent and opening new ways to access content.

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