Mary TelariDigital Designer Lead
 
 
Condé Nast. Immersive Storytelling

In recent years at Condé Nast I have focused on designing digital experiences with one shared goal: turning how editorial content is consumed into an immersive, continuous, and engaging experience.

The starting point was a rich ecosystem of content—video, audio, images, and articles—but often fragmented, with consumption patterns still tied to traditional logic. My work focused on rethinking these formats as parts of a single narrative system, able to adapt to today’s user behaviors, increasingly shaped by mobile-first patterns and social-native language.

An ecosystem where the user does not merely consume content but is guided through a continuous flow, designed to feel intuitive, immersive, and relevant

Year: 2025

Company: Condé Nast

Role in the project: Product strategy and UX/UI design

Video & live streaming

On the video side, I helped evolve players and editorial formats, introducing high-engagement components such as full-screen layouts and live streaming to extend time spent and make iconic Condé Nast events—including the Met Gala and the Vanity Fair Oscar Party—feel more immersive

Vertical video & stories

This work culminated in the Visual Stories project, where I helped define a new consumption model: slide-based, interactive, modular storytelling that turns vertical content into immersive experiences inspired by social platforms, improving discovery and engagement

Audio Experience

In parallel, I worked on evolving the audio experience, designing proprietary players for podcasts and narrated content and contributing to embedding audio—including AI-generated audio—directly inside articles. The goal was to make listening a natural complement to reading, increasing time spent and opening new ways to access content

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