Mary TelariDigital Designer Lead
| Condé Nast. The New Yorker Festival |
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Website for The New Yorker Festival, a landmark event for the iconic American brand and a global reference in journalism and culture. Artists, actors, writers, politicians, and leading thinkers have gathered in New York for more than 25 years for a dynamic weekend of conversations, performances, and more, hosted by the magazine’s writers and editors Year: 2025 Company: Condé Nast Role in the project: UX/UI design, with a focus on checkout flows |
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Promotion StrategyThe project supports the event across multiple phases - from the initial announcement through ticket sales and up to the festival itself in October - adapting the UI to each specific goal. The audience response has been phenomenal By combining the strength of the brand with a thoughtful UX approach, we not only engaged our audience but also made the entire journey - from pre-event discovery to post-event video replays - effortless and intuitive 
Mobile-first experienceOn small screens, navigation, schedules, and calls-to-action are prioritized so attendees can browse sessions and complete purchases on the go. Layout and typography scale to preserve readability without losing the New Yorker’s editorial character Checkout & ticket flowsThe checkout experience was designed to reduce friction across the entire purchase journey - from ticket selection and cart management to discounts, payment, and ticket delivery Particular attention was given to simplifying flows and reducing cognitive load, especially for users purchasing multiple tickets within a single session. Clear progress indicators, validation states, and contextual feedback helped users stay oriented throughout the process, while a mobile-first UX approach ensured a seamless transition from editorial discovery to conversion 
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Contact meGet in touch mary.telari@gmail.com |
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