Mary TelariDigital Design Lead specializing in art direction and the design of scalable, mobile-first digital products.

 
 
Condé Nast. The New Yorker Festival

Website for The New Yorker Festival, a landmark event for the iconic American brand and a global reference in journalism and culture. Artists, actors, writers, politicians, and leading thinkers have gathered in New York for more than 25 years for a dynamic weekend of conversations, performances, and more, hosted by the magazine’s writers and editors.

Starting with the 2024 edition, I helped define a reusable structure for the project — covering both the platform and the frontend — that is refreshed every year with new visuals and art direction for that edition, without rebuilding the experience from scratch.
Each edition builds on this foundation to support the full event journey: a promotional strategy that evolves across every phase, a mobile-first experience designed for browsing on the go, and a streamlined checkout flow built to make ticket purchasing effortless.

Year: 2024-2026

Company: Condé Nast

Role in the project: Lead, UX/UI design — checkout flows and the reusable platform/frontend structure
The New Yorker Festival — desktop screen 1

Promotion strategy

The project supports the event across multiple phases - from the initial announcement through ticket sales and up to the festival itself in October - adapting the UI to each specific goal. The homepage itself is modular, built from blocks that can be switched on or off and rearranged as needed — making the site as flexible as possible.

By combining the strength of the brand with a thoughtful UX approach, we not only engaged our audience but also made the entire journey - from pre-event discovery to post-event video replays - effortless and intuitive.

The audience response has been phenomenal.

The New Yorker Festival — mobile experience

Mobile-first experience

On small screens, navigation, schedules, and calls-to-action are prioritized so attendees can browse sessions and complete purchases on the go.

Layout and typography scale to preserve readability without losing the New Yorker’s editorial character. Content hierarchy was carefully defined to decide what to surface first and what had to remain within the viewport at all times — such as a sticky checkout button anchored to the bottom of the screen — so the user journey felt just as fluid on mobile as on desktop.

Checkout & ticket flows

The checkout experience was designed to reduce friction across the entire purchase journey - from ticket selection and cart management to discounts, payment, and ticket delivery.

Particular attention was given to simplifying flows and reducing cognitive load, especially for users purchasing multiple tickets within a single session. Clear progress indicators, validation states, and contextual feedback helped users stay oriented throughout the process, while a mobile-first UX approach ensured a seamless transition from editorial discovery to conversion.

The New Yorker Festival — checkout flow (1 of 2) The New Yorker Festival — checkout flow (2 of 2)

Watch the video

The New Yorker Festival 2024 edition
Edition 2024
The New Yorker Festival 2025 edition
Edition 2025
The New Yorker Festival 2026 edition
Edition 2026

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