Mary TelariDigital Design Lead specializing in art direction and the design of scalable, mobile-first digital products.

 
 
Volkswagen

A selection of digital campaigns, launch sites, and brand experiences for Volkswagen, developed at DDB Group between 2008 and 2011—from Flash-based 3D environments to Facebook apps and rich-media mastheads.

Years: 2008–2011

Agency: Tribal DDB / DDB Milan

Role across projects: Concept design, art direction, and graphic development for integrated digital campaigns
Volkswagen Polo — Facebook app

Polo. Inconfondibilmente Me

Facebook app for the Polo campaign “Inconfondibilmente Volkswagen”. Built on the idea that every person is unmistakable—like Polo—it randomly pulls the user’s photos and status updates to generate a video portrait.

Year: 2011 · Role: Art direction

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Volkswagen New Touareg — rich-media masthead

Touareg. Rocking the Hybrid

YouTube masthead built with Eyeblaster technology for the “Rocking the Hybrid” campaign, including video assets.

Year: 2010 · Role: Art direction and Flash production

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Volkswagen Golf GTI — launch site

Golf GTI. Perform with style

Launch site for the new Golf GTI. It combines technical presentation of the car with a contest built around an e-game, also launched on Facebook. Built entirely in Flash with an integrated 3D model of the car.

Year: 2009 · Role: Concept design, art direction, and graphic development

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Volkswagen Golf VI — Born with Experience

Golf VI. Born with Experience

Campaign site for the launch of the new Golf VI. Moving through a 3D space as if driving the car, visitors take part by answering questions and uploading images about their relationship with Golf. Built entirely in Flash with Papervision3D.

Year: 2008 · Awards: MediaStars Internet section — Special Star for graphic design; NC Award — 3rd prize, Best Holistic Campaign (with DDB group)

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Volkswagen Touareg Club

Touareg Club

A site for Touareg owners. From a setting that blends the car’s on-road and urban sides, owners enter a private club-style environment. Built entirely in Flash.

Year: 2008 · Awards: Mediastars — Special Star for concept design

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