Mary TelariDigital Design Lead
| Volkswagen |
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A selection of digital campaigns, launch sites, and brand experiences for Volkswagen, developed at DDB Group between 2008 and 2011—from Flash-based 3D environments to Facebook apps and rich-media mastheads Years: 2008–2011 Agency: DDB Group Role across projects: Concept design, art direction, and graphic development for integrated digital campaigns |
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Polo FacebookFacebook app for the Polo campaign “Inconfondibilmente Volkswagen”. Built on the idea that every person is unmistakable—like Polo—it randomly pulls the user’s photos and status updates to generate a video portrait Year: 2011 · Role: Art direction 
Power DaysBrand identity, print, and TV campaign for the Power Days event. The event featured on-track tests with Volkswagen’s sportiest models; that spirit had to come through in the communication alongside its playful side Year: 2011 · Role: Art direction for the project, including logo and visual identity 
New TouaregYouTube masthead built with Eyeblaster technology for the “Rocking the Hybrid” campaign, including video assets Year: 2010 · Role: Art direction and Flash production 
Golf GTILaunch site for the new Golf GTI. It combines technical presentation of the car with a contest built around an e-game, also launched on Facebook. Built entirely in Flash with an integrated 3D model of the car Year: 2009 · Role: Concept design, art direction, and graphic development 
Golf VI — Born with ExperienceCampaign site for the launch of the new Golf VI. Moving through a 3D space as if driving the car, visitors take part by answering questions and uploading images about their relationship with Golf. Built entirely in Flash with Papervision3D Year: 2008 · Awards: MediaStars Internet section — Special Star for graphic design; NC Award — 3rd prize, Best Holistic Campaign (with DDB group) 
Touareg ClubA site for Touareg owners. From a setting that blends the car’s on-road and urban sides, owners enter a private club-style environment. Built entirely in Flash Year: 2008 · Awards: Mediastars — Special Star for concept design |
Contact meGet in touch mary.telari@gmail.com |
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